Search engine optimization (SEO) is developing Web pages
so that they win top ranking on the search engines for
selected keyword phrases.
Search engines and directories take the following variables
into consideration when determining your site’s
ranking in the results for a specific search:
SEO considerations
Quality. The quality of your Web site affects the directory
editor's evaluation of your submission. "Quality"
refers to utility or usefulness and comprehensiveness.
Terrific Web sites are favorably reviewed and may even
get "extra credit" in the rankings by being
selected as "editor's choice." The quality
will also influence other Web masters’ decisions
to link to your site, which affects “popularity”
(see below).
Title. The title is one of the most important factors
in your site's eventual search engine ranking. Because
directory search engines such as Yahoo! only search
through the title, description, and URL you submit,
having important keywords in your title is critical.
Description. The meta description tag must speak convincingly
to the search engine user and must include key words
and phrases.
Content. For search engines that index your page using
an automated process, such as AltaVista, Inktomi, AllTheWeb,
Teoma, and Google, the content is critical. The ultimate
example of a Web page with good content would be a page
from an encyclopedia. The content must be brief, focused,
and internally consistent.
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